Rob started Judo at just 7 years old and, after years competing at British national and international level Judo, he discovered Brazilian Jiu Jitsu. The rest, as they say, is history! He turned his lifelong passion for martial arts into a business when he opened a Martial Arts gym.

With 22 years of IT Consultancy on his CV, consulting for investment banks on their systems, Rob took his business skills and his hobby and looked for ways to marry them up.

After having to start the gym from scratch and many frustrating experiences with Digital Marketing companies who just didn’t get the unique pain points of a gym, he set about studying digital marketing himself. He applied his new skills to grow the small gym into a flourishing academy.

This also lead to consultancy developing leads and marketing systems for major businesses, franchise brands and of course, gym owner friends.

Understanding most gym owners don't want to get bogged down with a ton of technology and systems he travelled to the US to learn cutting edge technologies that gyms could use them to the best grow their business.

Having tested the methods in his own gym, Fitclub Agency was designed to help people like you get and retain more members.

As an entrepreneur specialising in helping business get more leads, a property company and of course a gym - with FitClub Agency, Rob has built an agency with a comprehensive understanding of running and marketing gym businesses.