Rob started Judo at just 7 years old and, after years competing at national and regional championships, he discovered Brazilian Jiu Jitsu. The rest, as they say, is history! He turned his hobby into a business when he opened a martial arts gym.

With 22 years of IT Consultancy on his CV, advising investment banks on improving their systems, Rob took his business skills and his hobby (now also a business) and looked for ways to marry them up.

After many frustrating experiences with Digital Marketing companies who just didn’t get the unique pain points of a gym, he set about studying digital marketing himself. He applied his new skills to grow the small gym into a flourishing academy.

This lead to consulting and developing leads and marketing systems for major businesses, franchise brands, fitness entrepreneurs and gym owners.

Putting his money where his mouth is, he travelled to the US to learn leading edge technologies and systems that the fitness industry is using to explode their business. He’s brought his knowledge back to help other businesses in the Health and Fitness industry.

Having tested the methods in his own gym, Fitclub Agency was designed to help people like you get and retain more members.

As a multiple entrepreneur with a digital marketing company specialising in helping small business, a property company and the gym - as well as FitClub Agency, Rob has a comprehensive understanding of running and marketing business.