You + Client = more business

If you’re wondering why we started this marketing agency, it was obvious. With two businesses, one a martial arts gym and the other a digital marketing agency, it was a match made in heaven!

Using one set of skills to apply to the other business was a no-brainer - then during the 2020 pandemic we realised we weren’t the only gym that needed help.

As we developed the system, more gym owner friends got interested and now the model gets potential customers through the door on autopilot; letting you focus on helping people reach their health and fitness goals.

Ultimately, all we do is get people to come see you but supplying the tech and then making sure it doesn't get in your way. We’ll get the interested customers in your sales pipeline. All you have to do is tell them what they need to know and sign them up!

Rob Simpson


Rob started Judo at just 7 years old and, after years competing at British national and international level Judo, he discovered Brazilian Jiu Jitsu. The rest, as they say, is history! He turned his lifelong passion for martial arts into a business when he opened a Martial Arts gym.

With 22 years of IT Consultancy on his CV, consulting for investment banks on their systems, Rob took his business skills and his hobby and looked for ways to marry them up.

After having to start the gym from scratch and many frustrating experiences with Digital Marketing companies who just didn’t get the unique pain points of a gym, he set about studying digital marketing himself. He applied his new skills to grow the small gym into a flourishing academy.

This also led to consultancy developing leads and marketing systems for major businesses, franchise brands and of course, gym owner friends.

Understanding that most gym owners don't want to get bogged down with a ton of technology and systems, he travelled to the US to learn cutting edge technologies that gyms could use to best grow their business.

Having tested the methods in his own gym, Fitclub Agency was designed to help people like you get and retain more members.

As an entrepreneur specialising in helping business get more leads, a property company and of course a gym - with FitClub Agency, Rob has built an agency with a comprehensive understanding of running and marketing gym businesses.



How Gyms and Fitness Centers Can Ramp Up Marketing During COVID-19

We won’t sugarcoat things: gyms and fitness centers are facing some difficult circumstances. Many have been forced…


How Fitness Businesses Can Create Awesome Online Programs for Free during COVID-19

Times are tough for gym owners, personal trainers, and other fitness instructors. Most, if not all locations…